Orvis Birmingham Grand Opening

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Orvis Birmingham Grand Opening June 20-22 Supports Riverkeeper

The Birmingham Orvis retail store will celebrate its Grand Opening June 20 – 22, 2014. Highlighting the weekend are giveaways and a drawing for a chance to win a $1,000 Orvis gift card.  Bring the family for a weekend full of events and promotions.

A portion of the proceeds from the Grand Opening Weekend will benefit Black Warrior Riverkeeper.  The citizen-based nonprofit organization promotes clean water for improved public health, recreation, and wildlife habitat throughout the Black Warrior River watershed, a major source of drinking water for the greater Birmingham area.

“Black Warrior Riverkeeper encourages everyone to enjoy outdoor recreation, a multi-billion dollar industry in Alabama,” said Charles Scribner, Executive Director of Black Warrior Riverkeeper.  “We are proud to partner with Orvis, a global leader in the promotion of fishing and conservation.”

A portion of proceeds will also benefit Hand in Paw, a nonprofit organization whose mission is to improve the health and well-being of children and adults by serving those with physical, emotional, educational, or psychological needs through interactions with professionally-trained Animal-Assisted Therapy Teams.

Schedule of Events and Promotions on Saturday, June 21st:

~Enter to win a $1,000 Gift Card
~Free food and refreshments
~Free giveaways to the first 100 customers
~Trail Dust Farms, Orvis-Endorsed breeder of field bred English cocker spaniels, will join us for the day. Come meet their dogs!  www.traildustfarms.com
~Captain Dan Kolenich will be at the store Saturday to share information on fly-fishing opportunities in Mobile Bay and Alabama coastal waters.  www.captdankolenich.com

The new store is located at The Summit, 305 Summit Boulevard, Birmingham, AL 35243.  Store Hours are Monday-Saturday 10:00-9:00 and Sunday 12:00-6:00.   Phone: 205-970-5176.  Web Address: www.orvis.com/birmingham


Founded in 1856, Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S. and the U.K. including its Flagship store in Manchester, VT; and maintains a network of over 400 dealers worldwide. The oldest continuously operated catalog company in the country, Orvis is the premier outfitter of the distinctive country lifestyle and outdoor adventures. The company’s international headquarters for its mail order, e-commerce, retail, and wholesale businesses are in Manchester, Vermont. Learn more at www.orvis.com.

Media Contact: Christie Kozak, Leary PR for The Orvis Company, [email protected],  978.502.5747

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